Audience Segments by Product Interest

Users at the same stage of the funnel can still have very different interests. Treating them as one audience often leads to generic messaging and less relevant campaigns.

In this video, we show how to use product-related website data to build more precise audience segments in Racerads. You’ll see how to separate users by product interest, create distinct audiences, and tailor campaign messaging to each segment.

This approach helps make retargeting more relevant without changing the user’s funnel stage - only the context and interests behind their behaviour.

Watch the video to learn how product data can help you build more targeted retargeting campaigns.