What Are Campaign Macros?

Racerads Academyby: RACERADS TEAM
Categories:Advertisers
Want better tracking and deeper insights?
Use macros (tokens) in your campaign URL to pass click data to your tracker or analytics.

πŸ”§ Available Macros:

  • {click_id} – Unique visitor ID. Use in Postback or HTML code to track events in RacerAds
  • {zone_id} – Traffic zone ID (specific placement)
  • {site_id} – Source site ID
  • {campaign_id} – ID of the campaign delivering the visitor
  • {ad_id} – ID of the clicked ad
  • {country} / {location} – User’s region or country code
  • {browser} / {platform} / {provider} – User’s browser, OS, and ISP
  • {cost} – Price paid per click or impression (for CPM)

πŸ”— Example URL:
https://your-site.com/?clickid={click_id}&utm_source={site_id}

βœ… Use these macros to optimize tracking, segment traffic, and boost performance.

πŸŽ“ Racerads Academy β€” more guides coming soon!

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What Are Campaign Macros?