What Are Campaign Macros?

Racerads Academy

by: RACERADS TEAM

June 8, 2025

Want better tracking and deeper insights?

Use macros (tokens) in your campaign URL to pass click data to your tracker or analytics.

🔧 Available Macros:

{click_id} – Unique visitor ID. Use in Postback or HTML code to track events in RacerAds
{zone_id} – Traffic zone ID (specific placement)
{site_id} – Source site ID
{campaign_id} – ID of the campaign delivering the visitor
{ad_id} – ID of the clicked ad
{country} / {location} – User’s region or country code
{browser} / {platform} / {provider} – User’s browser, OS, and ISP
{cost} – Price paid per click or impression (for CPM)

🔗 Example URL:

https://your-site.com/?clickid={click_id}&utm_source={site_id}

✅ Use these macros to optimize tracking, segment traffic, and boost performance.

🎓 Racerads Academy — more guides coming soon!