Case Study: For an Advertiser in the iGaming Vertical Using Video Ads to Acquire Users from India
Case Studiesby: Racerads Academy
Categories:Advertisers
GEO: India
Format: Video Ads (Video Interstitials & In-Stream)
Vertical: iGaming (Casino + Sports Betting)
Goal: Scale registrations and first-time deposits (FTD)
Initial Challenge
The client, an international iGaming brand, had already been buying traffic via Push ads, popunder (On-Click), and banners. However, they faced a gradual increase in CPL and CPA. To adjust the campaign, they decided to test Video ad formats.
š„ Video ads offer maximum attention and engagement, especially in the entertainment niche and in markets with high video consumption like India. In addition, RacerAds has a large inventory of video placements both in India and globally.
Initial Campaign Settings
- Campaigns: 2 technical campaigns with different landing pages and sets of video creatives
- Formats: Interstitial Video Ads + In-Stream Video Ads
- GEO: India
- Devices: 90% Android, 10% Desktop
- Target Audience: Males aged 18ā35
- Placements: Broad selection
- Video Languages: Hindi, English
- Pricing: CPM (Cost Per 1000 impressions)
- Bid: From $0.035 to $0.2 CPM
- Creatives: from 12 to 18-second videos focused on quick wins and fast withdrawals
A/B Testing of Video Creatives
Eight creatives were tested:
| Video Content | Language | CTR | CR (Click-to-Reg) |
|---|---|---|---|
| Cricket match + 200% bonus | English | 1.92% | 1.20% |
| Slot machine | English | 2.14% | 1.63% |
| Player testimonials (real people) | English | 2.12% | 1.26% |
| Game emotion moments | English | 2.80% | 2.31% |
| Cricket match + 200% bonus | Hindi | 2.03% | 1.17% |
| Slot machine | Hindi | 2.65% | 1.41% |
| Player testimonials (real people) | Hindi | 2.29% | 1.42% |
| Game emotion moments | Hindi | 2.77% | 2.10% |
Conclusion: The best-performing creative was the Hindi video showing strong emotions during winning moments, with a clear call-to-action and emotional delivery (joy from slot machine wins and local music adaptation).
Results After 3 Weeks
| Metric | Value |
|---|---|
| Budget | $12,000 |
| Impressions | 120,000,000 |
| Clicks | 2,710,000 |
| Registrations | 43,360 |
| FTD | 525 |
| CPL | $0.28 |
| CPA | $22.86 |
Racerads Academy
Setting Up Conversion Events
Insights and Takeaways
- Video ads work extremely well in India, especially when targeting Hindi-speaking users and popular themes (e.g., win-emotions, quick wins)
- Pre-rolls on movie and streaming sites had the highest conversion ratesāusers are engaged and open to interaction
- Mobile dominatesāthe entire campaign was finally optimized for Android
- Brand growth in addition to conversionsāthanks to including the logo in all creatives and significant reach (over 100M), there was a temporary efficiency uplift across other ad formats
Optimization and Scaling
- Zones with CTR below 1.4% were excluded in the first stage
- Zones and sources with CPL over $0.6 were excluded
- Underperforming creatives were disabled
- Hindi subtitles were added ā increased CTR by 14%
- Campaign bid was increased for several best performing regions
Conclusion
Video advertising became the key channel for scaling the iGaming product in India.
Thanks to effective creatives, localization, bidding and the right choice of placements, the client achieved:
- Over 120 million impressions and 2.7 million clicks
- Low median CPL ($0.28) and solid CPA ($22.86)
- Increased registrations and FTDs through A/B testing and optimization
- Additional value through enhanced Brand Awareness
Want the same results? Try RacerAds' video formats for the iGaming vertical.
For product teams like in this case, the value is further amplified by the brand awareness effect.
