Inside Every Conversion

Top-level statistics show campaign results, but they do not always explain what caused them.

Event Insights and Event Log help you look deeper into user actions and understand what is happening behind each conversion. You can analyze strong and weak segments, review individual events, and identify patterns that may not be visible in general reports.

In this video, we show how to use Event Insights and Event Log to turn detailed event data into practical decisions for targeting, optimization, and new campaign setup.

Watch the video to learn how to move from surface-level statistics to deeper campaign insights.