Looking to optimize your campaigns with more precision?
This short guide shows how to use the micro-bidding feature to adjust bids per zone or source - helping you reduce waste and scale what works.
You’ll learn how to:
- Override the default campaign bid with custom values for each source
- Increase or decrease bids based on performance
- Make quick edits in Analytics, or apply single and bulk changes in Source Management or during campaign editing
Micro-bidding gives you full control to lower CPA and improve ROI - by optimizing bids per source or zone.