Ad Budget & Spend Pacing Calculator
Split a total budget into a daily budget and estimate clicks from CPC.
Ad Budget & Spend Pacing Calculator
Split a total budget into a daily budget and estimate clicks from an average CPC.
Leave empty to skip click estimates.
About Ad Budget & Spend Pacing Calculator
The Ad Budget & Spend Pacing Calculator turns a total campaign budget into a daily budget and, if you add an average CPC, estimates how many clicks that budget will buy in total and per day. It is a quick way to pace spend evenly across a flight and set realistic delivery expectations.
How to use Ad Budget & Spend Pacing Calculator
- Enter your total budget.
- Enter the number of days the campaign runs.
- Optionally enter your average CPC to estimate clicks.
- Read your daily budget and estimated clicks.
Frequently asked questions
How is the daily budget calculated?
Daily budget = total budget ÷ number of days. It spreads your spend evenly across the campaign flight.
How are estimated clicks calculated?
If you provide an average CPC, estimated total clicks = total budget ÷ CPC, and clicks per day divides that by the number of days. Actual delivery varies with auction dynamics.
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