ROI Calculator
Calculate marketing ROI and net profit from revenue and cost.
ROI Calculator
Calculate marketing ROI (return on investment) from the revenue and the cost.
Formula: ROI = (revenue − cost) ÷ cost × 100%
About ROI Calculator
The ROI Calculator works out your marketing return on investment (ROI) from the revenue you generated and the cost you incurred. Unlike ROAS, ROI is based on profit, so it reflects the true bottom-line return of a campaign or channel and helps you decide where to reinvest.
How to use ROI Calculator
- Enter the revenue generated.
- Enter the total cost or investment.
- Read your ROI as a percentage and your net profit.
Frequently asked questions
What is marketing ROI?
ROI (return on investment) is (revenue − cost) ÷ cost × 100%. It shows the profit earned relative to what you spent.
What does a negative ROI mean?
A negative ROI means the campaign cost more than the revenue it produced — you lost money on the investment.
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