CPA / CPL Calculator
Calculate CPA (cost per acquisition) or CPL (cost per lead) from spend and conversions.
CPA / CPL Calculator
Calculate CPA (cost per acquisition) or CPL (cost per lead) from spend and conversions.
Formula: CPA = ad spend ÷ conversions
About CPA / CPL Calculator
The CPA / CPL Calculator works out your cost per acquisition (CPA) or cost per lead (CPL) from your ad spend and the number of conversions or leads. It is the metric that ties spend directly to results, so it is the clearest way to judge whether a campaign is profitable against your target payout.
How to use CPA / CPL Calculator
- Enter your total ad spend.
- Enter the number of conversions or leads.
- Read your CPA / CPL — the cost of each conversion.
Frequently asked questions
What is CPA?
CPA (cost per acquisition) is the average amount you spend to get one conversion. It is calculated as ad spend divided by conversions. CPL (cost per lead) uses the same formula with leads.
How is CPA different from CPC?
CPC measures the cost of a click, while CPA measures the cost of a completed conversion. CPA is always at least as high as CPC because not every click converts.
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