CTR Calculator
Calculate CTR (click-through rate) from clicks and impressions.
CTR Calculator
Calculate CTR (click-through rate) from your clicks and impressions.
About CTR Calculator
The CTR Calculator works out your click-through rate (CTR) from the number of clicks and impressions. CTR shows how compelling your creative and targeting are — the share of people who clicked after seeing your ad — and is one of the first signals of whether a campaign is resonating.
How to use CTR Calculator
- Enter the number of clicks.
- Enter the number of impressions.
- Read your CTR as a percentage.
Frequently asked questions
What is CTR?
CTR (click-through rate) is the percentage of impressions that resulted in a click. It is calculated as clicks divided by impressions, times 100.
What is a good CTR?
It depends on the channel and format: display CTRs are often well below 1%, while search and well-targeted native can be much higher. Compare against your own historical benchmarks.
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