CTR Calculator

Calculate CTR (click-through rate) from clicks and impressions.

CTR Calculator

Calculate CTR (click-through rate) from your clicks and impressions.

Formula: CTR = clicks ÷ impressions × 100%
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About CTR Calculator

The CTR Calculator works out your click-through rate (CTR) from the number of clicks and impressions. CTR shows how compelling your creative and targeting are - the share of people who clicked after seeing your ad - and is one of the first signals of whether a campaign is resonating.

How to use CTR Calculator

  1. Enter the number of clicks.
  2. Enter the number of impressions.
  3. Read your CTR as a percentage.

Frequently asked questions

What is CTR?

CTR (click-through rate) is the percentage of impressions that resulted in a click. It is calculated as clicks divided by impressions, times 100.

What is a good CTR?

It depends on the channel and format: display CTRs are often well below 1%, while search and well-targeted native can be much higher. Compare against your own historical benchmarks.

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CTR Calculator - Click-Through Rate | Racerads