Conversion Pixel Generator
Generate a conversion pixel - image tag, JS snippet or S2S postback URL - with parameters.
Conversion Pixel Generator
Generate a conversion tracking pixel as an image tag, a JavaScript snippet or a server-to-server (S2S) postback URL. Parameter values are kept as typed, so macros like {clickid} are preserved.
About Conversion Pixel Generator
The Conversion Pixel Generator builds a tracking pixel from your endpoint URL and parameters, in three formats: an image pixel (<img> tag), a JavaScript snippet, or a server-to-server (S2S) postback URL. Parameter values are kept exactly as typed, so ad-network macros like {clickid} are preserved for the platform to fill in.
How to use Conversion Pixel Generator
- Choose the pixel type: Image, JS or S2S.
- Enter your tracker or network’s conversion URL.
- Add parameters (for example clickid, value, currency).
- Copy the generated pixel code or postback URL.
Frequently asked questions
What is the difference between an image, JS and S2S pixel?
An image pixel is a 1×1 <img> that fires when the page loads. A JS pixel is a script that fires the request and can add dynamic values. An S2S (server-to-server) postback is a URL your server calls directly on a conversion, which is the most reliable and ad-blocker-proof method.
What are macros like {clickid}?
Macros are placeholders an ad network replaces with real values when the pixel fires - for example {clickid} becomes the actual click identifier. The generator leaves them untouched so the platform can substitute them.
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Send a test conversion to a postback URL and see the HTTP status and response body.
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