ROAS Calculator
Calculate ROAS (return on ad spend) from revenue and ad spend.
ROAS Calculator
Calculate ROAS (return on ad spend) from revenue and ad spend.
Formula: ROAS = revenue ÷ ad spend
About ROAS Calculator
The ROAS Calculator works out your return on ad spend (ROAS) from the revenue a campaign generated and the amount you spent on ads. It shows ROAS as a ratio, as a percentage and as profit, so you can tell at a glance how many dollars of revenue each dollar of spend returned.
How to use ROAS Calculator
- Enter the revenue the campaign generated.
- Enter your ad spend.
- Read your ROAS as a ratio, a percentage and profit.
Frequently asked questions
What is ROAS?
ROAS (return on ad spend) is revenue divided by ad spend. A ROAS of 4× means you earned $4 in revenue for every $1 spent on ads.
What is the difference between ROAS and ROI?
ROAS compares revenue to ad spend only, while ROI compares profit to the total cost. ROI accounts for margins and other costs, so it is usually lower than ROAS.
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