CPM Calculator
Calculate CPM (cost per 1,000 impressions) from ad spend and impressions.
CPM Calculator
Calculate CPM (cost per 1,000 impressions) from your ad spend and impressions.
Formula: CPM = ad spend ÷ impressions × 1,000
About CPM Calculator
The CPM Calculator works out your cost per 1,000 impressions (CPM) from the amount you spent and the number of impressions you received. CPM is the standard way display, video and programmatic inventory is priced, so it lets you compare the cost of different placements and traffic sources on a like-for-like basis.
How to use CPM Calculator
- Enter your total ad spend.
- Enter the number of impressions delivered.
- Read your CPM — the cost per 1,000 impressions.
Frequently asked questions
What is CPM?
CPM (cost per mille) is the cost of 1,000 ad impressions. It is calculated as ad spend divided by impressions, multiplied by 1,000.
How do I calculate CPM?
CPM = (ad spend ÷ impressions) × 1,000. For example, $500 spent for 250,000 impressions is a CPM of $2.00.
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