UTM Builder
Create links with UTM tags: fill in the fields and get a ready-to-use campaign URL.
UTM Builder
Fill in the fields below and get a campaign URL with UTM parameters. Empty fields are left out; existing query parameters of the URL are preserved.
About UTM Builder
The UTM Builder creates trackable campaign URLs by adding UTM parameters to any link, so analytics tools like Google Analytics can attribute traffic to the right source, medium and campaign. It supports the classic tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content), utm_id and the newer GA4 tags.
How to use UTM Builder
- Enter the destination website URL.
- Fill in utm_source (required) and any other UTM parameters you need.
- Copy the generated campaign URL and use it in your ads, emails or posts.
Frequently asked questions
What is a UTM parameter?
A UTM parameter is a tag added to a URL (for example utm_source=facebook) that analytics tools read to identify where a visitor came from and which campaign brought them.
Which UTM parameters are required?
utm_source is the only one truly required for tracking. utm_medium and utm_campaign are strongly recommended; utm_term, utm_content, utm_id and the GA4 tags are optional.
Is this UTM builder free?
Yes. The UTM Builder is completely free and runs entirely in your browser - no sign-up and no data leaves your device.
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