CPC Calculator
Calculate CPC (cost per click) from ad spend and number of clicks.
CPC Calculator
Calculate CPC (cost per click) from your ad spend and number of clicks.
Formula: CPC = ad spend ÷ clicks
About CPC Calculator
The CPC Calculator works out your cost per click (CPC) from the amount you spent and the number of clicks you received. CPC is the key efficiency metric for paid search, social and native campaigns, so it helps you compare traffic sources and spot when a click is getting too expensive.
How to use CPC Calculator
- Enter your total ad spend.
- Enter the number of clicks received.
- Read your CPC - the average cost per click.
Frequently asked questions
What is CPC?
CPC (cost per click) is the average amount you pay for each click on your ad. It is calculated as ad spend divided by clicks.
How do I calculate CPC?
CPC = ad spend ÷ clicks. For example, $500 spent for 1,200 clicks is a CPC of about $0.42.