Conversion Rate Calculator
Calculate conversion rate (CR) from conversions and clicks or visitors.
Conversion Rate Calculator
Calculate the conversion rate from conversions and clicks (or visitors).
Formula: CR = conversions ÷ clicks × 100%
About Conversion Rate Calculator
The Conversion Rate Calculator works out your conversion rate (CR) from the number of conversions and the number of clicks or visitors. CR is the clearest measure of how well a landing page or offer turns traffic into results, and it underpins CPA, ROAS and every optimisation decision.
How to use Conversion Rate Calculator
- Enter the number of conversions.
- Enter the number of clicks or visitors.
- Read your conversion rate as a percentage.
Frequently asked questions
What is conversion rate?
Conversion rate (CR) is the percentage of clicks or visitors that convert. It is calculated as conversions divided by clicks, times 100.
Should I use clicks or visitors?
Use whichever denominator matches how you count traffic. Clicks are common in paid media; unique visitors are common in web analytics. Be consistent so numbers stay comparable.
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